Meet Our Team

Rodney L Rich
Rodney Rich

Rodney Rich began in the insurance and investment fields in 1968 and formed Rodney Rich & Company in 1976 to assist individuals and corporate clients with financial planning and benefits needs. As President, he focuses on total employee benefit needs. In May 2015, Rodney was listed as an elite member of the *Financial Times Top 401 Retirement Plan Advisors who specialize in serving defined contribution retirement plans. The FT 401 is an independent listing based on data gathered from financial advisors, firms, regulatory disclosures, and FT research. Neither the brokerages nor the advisors pay a fee for inclusion in the FT 401. He was listed a Top Advisor again in Sept 2016.

“I take great pleasure in knowing we have assisted many corporate and individual clients reach their financial and personal goals over the last 40 years.”

Personal Interests

Rodney is very active in the Pensacola community, making it a better place to live and work. He enjoys travel, fishing and hunting, college football (especially FSU) and helping others.

*The top advisors were chosen based on several criteria, including assets under management in defined contribution (DC) plans; degree of specialization in DC plan advising; growth in DC plan assets under management; growth in number of DC plans advised; average population rate in advised DC plans; years of experience as a DC planner; industry certifications; and compliance record. Approximately 540 qualified applications were received; 401 advisors were selected, representing 74.3 percent of applicants. Not indicative of advisor’s future performance. Your experience may vary.
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Chad Rich

Vice President, Chad Rich, is responsible for all aspects of overall benefit management, including construction and development of the best plans possible for employers and employees, negotiating prices with carriers, and creating RFPs to broadly market and gather the most efficient pricing. He believes in a “hands on” approach to overseeing his service team and being available for clients. He also assists with educational employee meetings that create an easy open enrollment to aid employers.

In his 14 years with Rodney Rich & Company, Chad says, “I have enjoyed being a part of an organization that truly helps clients and employees. Whether I am helping with a 401k or health insurance plan, I feel good knowing I have a team that can make a good difference!”

Personal Interests

Chad is a Rotarian and serves on the board for a local hospital. His favorite pastime is spending time with his children on the family’s boat and at soccer games.

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Brenda Sanford

Brenda Sanford, Vice President of Operations and Client Solutions, is responsible for overseeing the service team and assisting benefit administrators. She assists the benefits team and works with HR managers on renewals, enrollments, claims and administration of all group benefits. This includes presenting education meetings and seminars on employee benefits and human resource topics, including Health Care Reform. She strategically works with the sales team and the account executives to coordinate and bring value to each client’s HR department.

Looking back on her 18 years with Rodney Rich & Company, Brenda stated, “Knowing I have made a positive difference in someone’s life, whether assisting an HR professional, an employee or a covered dependent, at the end of the day, makes me feel successful.”

Personal Interests

Brenda is active in the community, serving on the local GPSHRM and CDAC Boards. Her favorite pastime is spending quiet time with her family and reading.

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Ashley Hudson
Ashley Hudson

Ashley Hudson is currently serving as the Financial Services Coordinator. She has been with Rodney Rich & Company since 2014. In the past, she primarily worked with large groups in group benefits. More recently, she has taken on the role of Financial Services Coordinator, assisting the company’s investment and 401k plan advisors.

“I am enjoying the opportunity to learn another side of our business and how we work together to better service the financial needs of our individual and business clients.”

Personal Interests

In her free time, Ashley enjoys traveling to historical sites and places and spending time with family.

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Brooke Spencer
Brooke Whitworth

Brooke joined Rodney Rich & Company in 2014. She is licensed as a Life and Health agent and works with small groups, quoting for benefits, as well as being an account executive for the group benefits department. She focuses primarily on assisting clients with enrollments and account service, as well as helping to find the best possible benefits and rates for small group quoting.

“I enjoy working at Rodney Rich and Company because they make everyone feel like family.”

Personal Interests

In her spare time, Brooke enjoys spending time with her family, biking and going to the beach.

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Kathleen Riley

Kathleen Riley is Senior Account Executive. She assists our clients with benefits management, including employee education, billing reconciliation and claims issues. She works closely with other team members to ensure that all client needs are met. Kathleen is also responsible for building and maintaining the online benefits enrollment system that many of our clients utilize.

Having worked at Rodney Rich & Company since the fall of 2012, Kathleen explains, “The service team at Rodney Rich & Company is knowledgeable and works well together to provide the best care for our clients.”

Personal Interests

When she’s not working, Kathleen loves spending time at the beach, playing tennis and hanging out with her lovable Golden Retriever, Oliver. She and her husband, an officer in the US Marine Corps, live in North Carolina.

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Pam Hopko

Pam Hopko is an Account Executive.  She joined Rodney Rich & Company in 2016.  Pam is proficient in handling daily enrollments, billing and audits as well as ACA Reporting.

“I enjoy working with Rodney Rich & Company because everyone is dedicated to providing not only the best service, but a personal service to our clients.”

Personal Interests

Outside of work, Pam enjoys exploring the local biking and hiking trails, spending time with her family and relaxing with a good book.

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Viviana Salas

Viviana Salas is an Account Executive. She joined Rodney Rich & Company in 2017. Viviana has worked in the Administrative Medical field for over 20 years. She currently handles enrollments, billing, audits & she translates our materials for our Spanish speaking clients.

“I enjoy working at Rodney Rich & Company because of their family oriented environment as well as the personal & professional service that is extended to our clients.”

Personal Interests

Outside of work, Viviana enjoys spending time with family.

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Pat Holtman

Pat Holtman, Service Team Advocate, joined Rodney Rich & Company in March 2018. She provides support to our account executives with benefit enrollments and changes. Pat has over 20 years of Human Resources experience in the health care field and is available to assist our clients HR professionals whenever needed.

“It’s a pleasure being with Rodney Rich & Company, working with a skilled and knowledgeable team. Having worked on the HR side for most of my career, I am excited to share my skills and knowledge and to learn and grow from this group of caring professionals who truly make a difference.”

Personal Interests

Pat serves on the Santa Rosa County board of the American Cancer Society and is their Road to Recovery Volunteer Coordinator. She also serves as a Guardian Ad Litem, a voice for abandoned, abused or neglected children in our community. In her free time, Pat enjoys spending time with family and friends, traveling with her husband on their Harley and relaxing on the beach.

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