40 years later… and as more employers & individuals require solutions tailored specifically to their needs, Rodney Rich & Company are still ahead of the curve.
It began in 1976. Rodney saw there was a difference in philosophy between the major insurance players and many of the people whom they sought to serve. Large insurance firms provided one-size-fits-all solutions for businesses and individuals alike. Young professionals wanted to protect themselves & their families in different ways than the limited options available. Instead of traditional life insurance, Rodney provided unique and custom strategies for families and their future.
Soon after, he discovered numerous business owners who had similar needs in the benefits field. Their frustration with not being offered alternatives for employee benefits prompted Rodney to find solutions that matched the needs of his newfound clients.