We Care.

We’re not just providing products. We genuinely understand our clients’ interests & their unique situation. We find the right product for each client’s personal needs.

This business isn’t a science or perfect calculation. It takes work. It takes time. It takes developing a team who cares about the success of our clients and their employees.

And that’s what we’ve done here at Rodney Rich & Company.

We Study.

Our job is to provide the expertise you can count on.

Our dedication to education empowers us to be proactive. When a law changes or federal legislation is implemented, our employer groups are prepared. They have what they need & understand any necessary changes. We relieve the stress of the HR departments by making sure they are ready to move forward with the necessary changes and helping them educate their employees.

We Communicate.

We take effective communication seriously.

We have the experience. We have the knowledge. And we’re available when you need us. There isn’t a time when an employer or employee can’t rely on us to communicate the information they need.

As an extension of your own HR department, we don’t just service & help employers and HR – we reach all the way down to the individual employee level and service their needs as well.

And we’re proud of that.


“The expertise and responsiveness of the professionals at Rodney Rich and Company has always been first-rate. We have benefited greatly over the years from the level of service they provide to our firm.”
Robert Blanchard, Levin Papantonio Law Firm

We look forward to getting you on the right track.

(850) 434-5321

Securities licensed in Florida, Alabama, California, Hawaii, Louisiana, North Carolina, South Carolina, Kentucky, and Illinois are offered through Cadaret, Grant & Co. Inc., Member FINRA/SIPC · Rodney Rich & Co., Members FCU and Cadaret, Grant are separate entities · Not NCUA insured -No Credit Union Guarantee -May Lose Value
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